Facebook is also aware of the fact that its push to make the whole thing social has scared people away. Facebook CEO Mark Zuckerberg told Wired that in order to get to the next level and become more omnipresent, it needs to be trusted even more. Last year, Google launched a similar product, permitting consumers to click the big “Sign in with Google” button on supported sites and apps. OpenTable was one of Google’s first associates. OpenTable is slightly better than Facebook’s version. Consumers’ doings is still observable to everybody by default, and OpenTable still gets access to their e-mail address. The only dissimilarity is that consumers can avert OpenTable from seeing their basic profile info and friends list, but this choice is also hidden at the back of another dialog box. Again, the message is the same: If you want to maintain some privacy, you should just avoid Google+ sign-in. Rumor has it that Google will de-emphasize Google+ as a product. In fact, Google is now trying a more basic blue “Sign in with Google” button, but only for developers.
As with Facebook, Google may have more achievement with its sign-in button if it scraps the social element. In a sense, fixing lots of accounts to a single Google or Facebook sign-in sounds like a security nightmare, since one violation could bring everything down. By having a master key, consumers can focus on making it much stronger than their typical password and username, thus intensifying security across many other websites. Consumers could enable two-factor authentication, which lets consumers authorize only particular devices to access their account. If you don’t want to take extra precautions, both Google and Facebook will alert you to mistrustful activity and you can even decide to get these warnings by phone. But the master key will only take shape if application developers get on board, and if consumers feel comfortable with the initiative. If Facebook and Google stop being so hell-bent on creating the whole thing social, consumers might really follow.